Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently. More
Claro goes for Digicel’s jugular:Their attack ad campaigns goes up another notch
February 1st, 2010 by Matthew Obrien Leave a reply »
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