Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently. More
Archive for the ‘America Movil’ category
Claro goes for Digicel’s jugular:Their attack ad campaigns goes up another notch
February 1st, 2010Digicel, Claro and LIME Face off on Fixed-Line Business in Jamaica
November 27th, 2009Leading mobile telephone company Digicel has accused both LIME and Claro of colluding to gain a competitive advantage in the landline market and is calling on LIME to embrace competition which can only benefit the Jamaican consumer.
However, LIME is categorically refuting allegations made by Digicel that there is collusion between LIME and Claro in setting mobile prices. LIME Country Manager Geoff Houston dismissed the Digicel claim (which Digicel has lodged as a complaint to the Fair Trading Commission – FTC) as nothing more than a spurious attempt to keep inflated prices in the market and to distract the FTC from applying its energies to constraining Digicel’s anti-competitive practices. » Read more: Digicel, Claro and LIME Face off on Fixed-Line Business in Jamaica
Claro Jamaica favours mobile number portability
November 27th, 2009
Claro Jamaica, one of the fastest-growing telecoms, but still third largest, says it favours mobile number portability, while acknowledging that the chief benefit to consumers – the ease of switching between networks – is more likely to hurt the rival with the largest pool of subscribers.
The Office of Utilities Regulation (OUR) says they are now studying portability and its suitability for Jamaica’s relatively small mobile market, but has already signalled it favours the policy. OUR boss Ahmad Zia Mian went so far to say there is no real competition in the market without portability.
“We are pleased that the OUR has recognised the need for there to be discussions on this matter. This is what the industry needs to take it to the next stage of competition and it will increase the benefits for consumers,” said Claro’s Carrier Services Director Robert Shaw. More
America Movil ( CLARO) Entrance DID Impact Digicel….
September 24th, 2009
On August 23, 2007, America Movil (AMX) announced the acquisition of Oceanic Digital Jamaica, which offered commercial mobile services under the MiPhone brand. The announcement sent shock-waves throughout the rest of the Caribbean with the two main questions being: How would the Mexico-based operator impact the Digicel Jamaica operation? Would other markets follow?
More than two years after the announcement, Digicel continues to be the largest mobile operator in Jamaica and AMX’ local subsidiary Claro has not been able to rapidly grow its subscriber base. However, this shouldn’t be misinterpreted as if the replacement of MiPhone by Claro didn’t have an impact on the market, and particularly Digicel. » Read more: America Movil ( CLARO) Entrance DID Impact Digicel….
Brazil, Colombia and Venezuela the leading Adult Mobile Content Markets in Latin America
September 7th, 2009
Brazil, Colombia and Venezuela are the leading Adult Mobile Content Markets in Latin America with revenues expected to surpass the US$ 1.12 billion mark by 2013 and Brazil and Peru declared regional leaders in the “gay” adult content offering area. These are some of the chief findings from a Signals Telecom Consulting “Analysis of the Value Added Services Market: Mobile Adult Content” report. This study is part of the “Mobile Value Added Services in Latin America and the Caribbean” research series. This report analyzes the offering made by five content developers, 17 integrators and 21 operators working in the seven largest telecommunications marketplaces in the region: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
America Movil To Launch Zeebo 3G wireless video game console In Mexico
August 31st, 2009
Qualcomm (NSDQ: QCOM) has picked Carlos Slim’s America Movil as the wireless service provider for the launch of the new Zeebo 3G wireless video game console in Mexico. Already launched in the Brazilian market at the price point of US$199, Zeebo noted the games will be designed for the local markets with relevant content to the country. Zeebo is aiming for users in markets where Internet access is limited or slow to connect to wireless networks with their PCs and Netbooks. The network uses 3G broadband wireless cellular service. The low-cost, downloadable content-based console will be available in Mexican stores later this year.
