ARCH-rivals LIME and Digicel have praised yesterday’s Supreme Court ruling in a dispute between the telecoms giants over international call circuits.
LIME (formerly Cable & Wireless Jamaica) claimed victory in the case after the Court ordered Digicel to restore all of LIME’s circuits to full capacity, while Digicel described it as “fantastic news”, saying that the issue centres on a systems upgrade that Digicel intended to carry out in January 2009 to improve the call quality on its network and identify and control illegal bypass operations — all for the good of its customers.
LIME, in a release on the ruling, said it “took legal action against Digicel after Digicel blocked traffic on LIME’s international call circuits in December 2008, during the crucial Christmas period and again in January 2009″.
» Read more: LIME, Digicel claim victory in Supreme Court ruling
Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently. 
A Mobile number portability (MNP) service enables mobile phone users to change their service providers without changing their original number. Its purpose is to foster consumer choice and effective competition by enabling subscribers to switch between providers without the costs and inconvenience of changing telephone number. It can also be applied to fixed lines.
Digicel Group yesterday announced plans to build its headquarters and offices for its Jamaican operations in downtown Kingston next year, a move that will see the telecommunications company benefit from what could work out to be a sizeable tax break.
LIME filed a $100-million lawsuit against Digicel on Monday, claiming that the Irish-owned telecom unfairly priced its landline-to-mobile rates by as much as $2.48 per minute below the rate it charges LIME to terminate its landline calls.
Digicel typically has many promotions and competitions to win things running at the same time. They usually promote it through the traditional media, on their website and also by sending a text message to you making you aware of the competition, if you are a prepaid customer when you check your credit status they tag it to the text message that comes back to you with the dollar value of credit left on your phone or if you call their customer service you hear the audio promotion before you are put through to an operator. They promote their stuff 360 degrees and hey that is why they are number uno in the Jamaican market- they are ubiquitous. 
On August 23, 2007, America Movil (AMX) announced the acquisition of Oceanic Digital Jamaica, which offered commercial mobile services under the MiPhone brand. The announcement sent shock-waves throughout the rest of the Caribbean with the two main questions being: How would the Mexico-based operator impact the Digicel Jamaica operation? Would other markets follow?
Our sources have told us that, yes Digicel Jamaica is the company that has promised the Jamaican government that they would build twin towers downtown and be part of what is turning out to be a serious effort this time to revitalise Downtown, Kingston. Downtown is home to the 7th largest harbour in the world and probably remains the only port worldwide of its kind that’s not a boom and bustle with commercial and residential activities. 
