The Economic Commission for Africa (ECA) Tuesday released the results of a comprehensive study into the economic value of mobile phone use in Africa, particularly in the banking sector. Afrique en Ligne reports.“The study, undertaken by three academics, examined how mobile phones had ‘revolutionised’ e-commerce in Senegal, Kenya and South Africa, and the economic impact this has had on the rural populations in the three countries.” More
Archive for the ‘Mobile Apps’ category
‘Mobile phones revolutionise e-commerce in Africa’
February 8th, 2010Want to Keep Coupons Relevant…Go Mobile!
September 14th, 2009
How do you keep customers coming through the door on a major holiday when everyone seem gone fishing or at the beach? Coupons! Mr. Wash is one company that’s getting this almost right. Every holiday weekend their subscribers get an email with coupons for up to 50% off their services. The coupons are “one per customer” and all you need to do is print it and present it for a nearly free car wash. Sounds easy enough? Well, if you read your emails on a mobile phone. » Read more: Want to Keep Coupons Relevant…Go Mobile!
Best iPhone Apps: The Guide for Discriminating Downloaders
September 3rd, 2009
You’ve got to be kidding me. They’ve written a book and selling it on amazon.com for US$13.95. Written by Josh Clark, Best iPhone Apps: The Guide for Discriminating Downloaders is a 228-page book with a selection of “the very best iPhone applications”. Hey why not. And with mobile advertising startup AdMob reporting that Apple says about 1.5 billion apps have been downloaded from the App Store and there are some $200 million worth of applications sold in Apple’s iPhone store every month, or about $2.4 billion a year then yeah, I can see use for that book.
An iPhone App for Free Texting? Yep. Good to go.
August 27th, 2009
A recently released app that offers free text messages on the iPhone is welcome news to parents of teenagers upset over the cellphone bills of their hypertexting children. But can it be a sustainable business? Bits takes a closer look.
TextPlus is a free iPhone application that offers unlimited free text messaging from iPhones or iPod Touches and includes group text messaging.
TextPlus pays the text messaging bill to AT&T in exchange for showing ads to its users.
Since textPlus came out in June, its 800,000 monthly users have traded 80 million text messages, with the flow currently about 1.6 million a day. All those texts get expensive for Gogii, which pays AT&T for them to be sent. Scott Lahman, Gogii’s chief executive, concedes that the revenue from ads so far does not come close to the amount of money Gogii pays AT&T. More
