Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently. More
Posts Tagged ‘claro jamaica’
Claro goes for Digicel’s jugular:Their attack ad campaigns goes up another notch
February 1st, 2010Claro Jamaica favours mobile number portability
November 27th, 2009
Claro Jamaica, one of the fastest-growing telecoms, but still third largest, says it favours mobile number portability, while acknowledging that the chief benefit to consumers – the ease of switching between networks – is more likely to hurt the rival with the largest pool of subscribers.
The Office of Utilities Regulation (OUR) says they are now studying portability and its suitability for Jamaica’s relatively small mobile market, but has already signalled it favours the policy. OUR boss Ahmad Zia Mian went so far to say there is no real competition in the market without portability.
“We are pleased that the OUR has recognised the need for there to be discussions on this matter. This is what the industry needs to take it to the next stage of competition and it will increase the benefits for consumers,” said Claro’s Carrier Services Director Robert Shaw. More
