Mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research. Portio reports that global SMS traffic exceeded 5 trillion messages in 2009, a total expected to double by 2013–more than 4 billion subscribers have now embraced texting, the firm adds. In addition, MMS continues to grow, with full-year revenues for 2009 close to $27 billion worldwide (comparable to what SMS generated five years ago).
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Number Portability looks likely whether Digicel likes it or not ?
2010 is Mobile Marketing’s big Year: Are you in on it?
A Mobile number portability (MNP) service enables mobile phone users to change their service providers without changing their original number. Its purpose is to foster consumer choice and effective competition by enabling subscribers to switch between providers without the costs and inconvenience of changing telephone number. It can also be applied to fixed lines.
Claro Jamaica, one of the fastest-growing telecoms, but still third largest, says it favours mobile number portability, while acknowledging that the chief benefit to consumers – the ease of switching between networks – is more likely to hurt the rival with the largest pool of subscribers.
Digicel typically has many promotions and competitions to win things running at the same time. They usually promote it through the traditional media, on their website and also by sending a text message to you making you aware of the competition, if you are a prepaid customer when you check your credit status they tag it to the text message that comes back to you with the dollar value of credit left on your phone or if you call their customer service you hear the audio promotion before you are put through to an operator. They promote their stuff 360 degrees and hey that is why they are number uno in the Jamaican market- they are ubiquitous. 
On August 23, 2007, America Movil (AMX) announced the acquisition of Oceanic Digital Jamaica, which offered commercial mobile services under the MiPhone brand. The announcement sent shock-waves throughout the rest of the Caribbean with the two main questions being: How would the Mexico-based operator impact the Digicel Jamaica operation? Would other markets follow?
It may be stale news to you, but it’s new to us. Digicel believes that mobile content growth in Caribbean market has serious promise and they proved it with Sports Information Scores with Cricket and Football Fans. In fact they predict a growing market for mobile content in the region as penetration of cutting-edge handsets continues to increase among its customers. Yep, we can confirm now that more than 50% of the Jamaican market now has Internet-enabled and GPS enabled cell phones. And the Blackberry penetration is high and growing especially since Claro haven’t found a way to make their exclusive iPhone deal with Apple, fly here in Jamaica. Butt we digress. Back to Digicel and Mobile Content. 
