Jamaica’s not used to this style of advertising-Confrontational, use of a competitor’s colours and clear references. It’s more, well, American. In Jamaica we’ve grown used to the British, conservative, safe and frankly rather polite and boring way of advertising things. The market has now gotten a shake up as Claro the well heeled, mobile service provider newbie is doing things very differently. More
Posts Tagged ‘digicel jamaica’
Claro goes for Digicel’s jugular:Their attack ad campaigns goes up another notch
February 1st, 2010LIME hits Digicel with $100-m lawsuit
October 28th, 2009
LIME filed a $100-million lawsuit against Digicel on Monday, claiming that the Irish-owned telecom unfairly priced its landline-to-mobile rates by as much as $2.48 per minute below the rate it charges LIME to terminate its landline calls.
But the amount now being sought by the British-owned telecom is dwarfed by the $3.9-billion lawsuit it brought against Digicel earlier this year – a case which is scheduled to be heard on Friday – only days after the current action was filed. More
Digicel’s Twin Towers Downtown,Kingston…Jamaica
September 14th, 2009
Our sources have told us that, yes Digicel Jamaica is the company that has promised the Jamaican government that they would build twin towers downtown and be part of what is turning out to be a serious effort this time to revitalise Downtown, Kingston. Downtown is home to the 7th largest harbour in the world and probably remains the only port worldwide of its kind that’s not a boom and bustle with commercial and residential activities. » Read more: Digicel’s Twin Towers Downtown,Kingston…Jamaica
