Mobile messaging revenues worldwide are expected to grow to $233 billion in 2014, up from about $150 billion in 2009, according to a new forecast issued by Portio Research. Portio reports that global SMS traffic exceeded 5 trillion messages in 2009, a total expected to double by 2013–more than 4 billion subscribers have now embraced texting, the firm adds. In addition, MMS continues to grow, with full-year revenues for 2009 close to $27 billion worldwide (comparable to what SMS generated five years ago).
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How do you keep customers coming through the door on a major holiday when everyone seem gone fishing or at the beach? Coupons! Mr. Wash is one company that’s getting this almost right. Every holiday weekend their subscribers get an email with coupons for up to 50% off their services. The coupons are “one per customer” and all you need to do is print it and present it for a nearly free car wash. Sounds easy enough? Well, if you read your emails on a mobile phone. 
